Lilly's Day 2020



Here’s the deal…I’m SO over 2020. I don’t think I need to explain why, as I’m guessing you feel the same way, but you know what? There is no way in hell that we’re going to let it ruin our favorite event of the year…Lilly’s Day.

This is our 10th Lilly’s Day and it is particularly special, since it’s being held on Lilly’s official birthday, August 29th. She would have been 21 this year (my favorite number) and 147 in dog years. That’s a lot of dog years!

In true Wet Nose fashion, we’ll be switching things up. Most notably, Lilly’s Day this year will be 100% Virtual. There are a couple of reasons why we’re doing this, but the main reason is SAFETY…we want to be socially responsible by avoiding large crowds in the store for the safety for our team and for our clients. Trust me…it will be SO worth it. It will be the same Lilly’s Day you know and love…with a twist.

Stay tuned, as we’ll be featuring our new products via email, social media and live stream video. Feel free to browse our stores PRIOR to Lilly’s Day and create your shopping list so you’re ready on the BIG DAY. All discounts and promos will be available exclusively on our website and NOT in-store.

Let's get the party started!




We are giving away TWO Shopping Sprees! Simply send us a card or letter for a chance to win. DO THIS ASAP. Cards can be mailed to our Geneva location or they can be dropped off at either store and placed into our decorated “card drop”. Please mark them Attention: Lilly.

The card can just be pretty, include a hand written note, include pictures or a story of how Wet Nose has impacted your or your pet’s life…whatever you want it to be.  Be sure to include your full name and phone number.

  • The first winner will be the card that is our favorite…WOW us!
  • The second winner will be randomly drawn from the remaining entries.
  • All entries need to be received by Friday, August 28th at 5pm.
  • No purchase necessary. 
  • Wet Nose | 1510 Commons Drive | Geneva, IL 60134




It wouldn't be Lilly's Day without swag, right? Normally, you'd see people lined up outside and around the building for their chance to score a Swag Bag.  Since Lilly's Day is 100% virtual this year, we had to get a little creative.  So here's the deal:

Shop any time you want on Lilly's Day...whether you're an early bird or a night will still have a chance to snag some swag.  We will be giving away 150 Secret Swag Boxes filled with Lilly's Day treasures to the top 150 transactions of the day.  It's that simple! 

The fine print: Limit one Secret Swag Box per loyalty account, household, transaction and family. We want as many people to qualify for these special gifts, so no cheating please! Lilly's Day purchases must be made online Saturday, August 29, 2020.




Swag isn't the only thing we're giving away...can you say raffle baskets?!?! Every online purchase on Lilly's Day will be entered for a chance to win one of several AMAZING baskets filled with goodies.  We'll draw winners throughout the day!




20% OFF YOUR ENTIRE PURCHASE. No limits, no exclusions, no kidding.

Fine Print: All purchases must be picked up or delivered by September 14, 2020. Clients that haven’t taken possession of their orders by that time will be issued a store credit in the form of a Gift Card. The only exception to this is if the item(s) are out of stock from the vendor. We will extend the pick up date to 2 weeks from the day we receive the merchandise. Discounts on gift cards and previous purchases are excluded.


  • All purchases must be placed and paid for online (
  • No code is needed to receive the discount.  The discount will appear automatically in your cart, during check-out.
  • We will notify you when your order is ready for pick-up or delivery. Please DO NOT come to the store to pick up your order until you are notified.
  • If you would like delivery and are immediately outside of our service area, please select "curbside pickup" during checkout and comment in the "notes" section that you'd like delivery. We will do our best to accommodate your request.
  • Loyalty points will be earned on all Lilly's Day purchases and will be manually added to your in-store account. 
  • Earned Loyalty Rewards cannot be applied towards online purchases at this time.


Photo Credit: Elska Productions

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