Lilly Pass | Lilly's Day 2026

Make Some Memories With Your Best Friend 💗

Lilly's Day has always been about celebrating the incredible bond we share with our pets—and this year, we're giving you even more ways to celebrate together.

Join us Saturday, August 29th for a special Lilly's Day experience inside the BARK Room, filled with things to make, play, sip, win and take home.

Your Lilly Pass unlocks five experiences for you and your dog:

Build Your Own Swag Bag

This time, you get to choose the good stuff. Visit our Swag Bar and select your favorites from a huge assortment of goodies, then choose the bag you want to carry them home in. We'll have options for both dogs and cats, so nobody gets left out.

Friendship Bar

A little something for each of you. Choose from our collection of beads and charms to create coordinating friendship jewelry for you and your dog. Because matching your best friend is completely reasonable behavior.

Ball Toss

Three pink tennis balls. A lineup of dog bowls. And some seriously good prizes.

Land one ball and win a prize. Two gets you something even better. Sink all three? Hello, big prize.

Think old-school carnival game — Wet Nose style.

Cupcake Bar

Step into the bakery with our Pawstry Chef and create something delicious for your dog. Choose your cupcake flavor, then learn how to frost and decorate it yourself from a flight of fun toppings.

We'll box up your masterpiece to take home...assuming someone can wait that long.

Dirty Soda Bar

You deserve a treat, too! Customize your own dirty soda from our lineup of sodas, syrups and creams while we whip up a dog-friendly version for your date.

One Pass. Five Experiences. A Really Fun Date With Your Dog.

Lilly Pass | 1 Dog — $35

Includes one Swag Bar takeaway plus participation in the Friendship Bar, Ball Toss, Cupcake Bar and Dirty Soda Bar.

Lilly Pass | 2 Dogs — $45

Bringing two dogs? Both get to participate! Your pass includes participation for both dogs in the Friendship Bar, Ball Toss, Cupcake Bar and Dirty Soda Bar, plus one shared Swag Bar takeaway per pass. 

Bringing Your People? They're Included!

Your dog's human companions are welcome to join the fun at no additional charge. One pass is based on the number of participating dogs—not the number of humans tagging along.

Choose Your Entrance Time

Reserve your Lilly Pass for:

9am • 10am • 11am • 12pm • 1pm • 2pm

Space is limited at each entrance time so you and your dog have plenty of room to enjoy the experience without feeling rushed.

_________________________________

Private Lilly Pass 💗

Because Every Dog Deserves to Be Part of the Fun.

For dogs who are more comfortable without other dogs nearby, we're offering a limited number of Private Lilly Pass appointments at the end of the day.

You'll have the BARK Room—and all five Lilly Pass experiences—to yourself for 20 minutes, giving your dog the space they need to explore, play and celebrate without encountering other dogs.

Private appointments are available for one dog at a time at:

3:30pm • 3:50pm • 4:10pm • 4:30pm

Private Lilly Pass | 1 Dog — $35

Only four private appointments are available and advance reservations are required.

Same Lilly's Day fun. Just a little more space. 💗

_________________________________

And There's Plenty of Lilly's Day Fun Without a Pass!

You don't need a Lilly Pass to celebrate with us. Lilly's Day is open to everyone!

Join us on the sales floor for birthday cake, complimentary Kitchen samples, Pink Mystery Bags available for purchase, and a special Lilly's Day offer:

Receive a $20 Wet Nose Gift Card with any $100+ purchase—in-store or online.

The Lilly Pass simply unlocks even more fun inside the BARK Room.

Grab Your Best Friend. We've Planned the Date. 💗

*Gift card promotion limited to one per customer. Additional terms may apply.