Lilly's Day, to some, is our largest sale of the year and a double score if you're savvy enough to get your ass out of bed early enough to wait in line for a swag bag. Lilly's Day, to me is much more personal. It always has been and always will continue to be about our girl Lilly and a gesture of thanking our loyal clients that have supported our small business over the years. For those of you that really know me, you know that I'm sappy that way...I'm way more idealistic than people realize and sensitive about "true meanings" of things and doing things for the right reasons. I think about how it's been almost 4 years since we lost Lilly...OMG 4 years already. I think about how Lilly's Day has turned into something other than its original idealistic purpose, and it makes me sad. Joe and I have felt that something needed to change about Lilly's Day, but didn't quite know what or how to do it. I feel like we've created a monster and now there's this level of expectation...how big the sale is going to be and how valuable the swag bag will be. Then we lost our boy, Bono in February...unexpectedly & suddenly to Cancer. That's when we knew. This year had to be about something more...something personal to us, but also to YOU. Something bigger, but in a different way. So as I write this post, my hands sweat, my heart races and I'm scared. Scared that you'll be angry, but hopeful that you'll be touched and rally along side of us this Lilly's Day. So I'm just going to rip off the band-aid now and hold my breath.
This Lilly's Day, food and supplements will not be on sale. Everything else in the store will be, and we promise that the discounts will be amazing. We will not be offering a swag bag this year, however we will have several give-a-ways and fantastic surprises planned for the 2 DAYS of our event. Yes, you read that right...Lilly's Day will be 2 days - Friday, August 26th AND Saturday, August 27th. In lieu of food discounts and a swag bag, we will be donating 10% of all Lilly's Day sales equally between two charities: Lilly's favorite rescue group, Midwest Labrador Retriever Rescue and in honor of Bono and all pets that have been touched by cancer, Live Like Roo Foundation. I'm hopeful that you will support us this Lilly's Day and spread the word so we can raise a ridiculous amount of money for the pets that need us and in honor of those who have loved us. I'm hopeful that this Lilly's Day will touch your heart and your soul.
Thank you for listening,