I must be getting old…in fact, I’m sure of it. I hated my history class in grade school and loathed it in high school, but for some reason, I’m finding history incredibly fascinating now and can’t get enough of it. Maybe it’s because I’ve lived through the 60’s…70’s…80’s and chuckle when TV shows reflect on those “historic” times. Or perhaps I’m shocked that freshman entering high schools this year will be learning about 9/11 as a historical event that occurred before they were born…wow…think about that for a moment! History is one of the many reasons Fromm Family Foods fascinates me…they have such a long, rich story that is nothing short of amazing.
When I think of Fromm, I think of how they were 1 of 4 brands of kibble that graced our shelves 14 years ago when we first opened. Today, they are the only one that remains. As a five generation, family owned and operated company Fromm has paved the way in the pet industry…quietly. They aren’t flashy like Science Diet or Purina, but their impact is notable. Located and manufactured in Wisconsin, Fromm developed the canine and feline distemper vaccine in the 1930s and in 1949 introduced the concept of premium pet food to the world by pioneering the process of cooking meat and grain together to produce the first all-granular pet food. These are things that I never knew until I was getting ready to write this blog post. This, along with the fact that their original plant, built in 1925 in Mequon Wisconsin still exists and operates to this day.
What impresses me the most about Fromm though, isn’t the history, but the present. Fromm has a deep sense of family, an intense dedication to quality and a commitment to loyalty & integrity that I rarely see. As the pet industry changes and competitors act unfavorably, Fromm remains steadfast…committed to the principles that guide them. They know that their customers, and the four-legged family members that they love rely on superior products made by a family that they know and trust. As a retailer, we know that Fromm has our back and our client’s backs and as a result, our business with them has grown to where it is now…our best selling kibble…by far…on our shelves.
We are honored that Fromm Family Foods is a premier sponsor of Lilly’s Day.
Written by ~ Sheila Spitza